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fix: unpublish Converly until payment clears (#571)

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Converly was used as the example partner to build out the partner pipeline
and went live across the README, registry, and site before any invoice was
paid. No company should appear as a paying partner before payment clears.

- partners.json: active:false (record kept for history)
- README + tools/REGISTRY.md: regenerated via sync — now "no active partners"
- tools/integrations/converly.md: moved to gitignored .partners-pending/

Restore on payment: flip active:true, restore the guide from .partners-pending/,
run node scripts/sync-partners.mjs.

Co-authored-by: Claude Fable 5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-08-28 15:23:46 -07:00
committed by GitHub
parent b1aaa3619e
commit e55de886fe
5 changed files with 3 additions and 52 deletions
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.gitignore
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*~
.idea/
.vscode/
.partners-pending/
README.md
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The library is free and MIT-licensed. [Verified Partners](tools/REGISTRY.md#verified-partners) fund the work — vetted, disclosed tool integrations, listed alongside the neutral options and never influencing what the core skills recommend. The full rules and boundaries are in [tools/PARTNERS.md](tools/PARTNERS.md). [Become a partner →](https://marketing-skills.com/sponsorship)
<!-- PARTNERS:START -->
> ◆ **[Converly](https://converly.io?ref=marketingskills)** — *Conversion tracking / attribution.* Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and high EMQ match rates (Meta), across 100+ tools. CLI + MCP so your agent sets it up in minutes. → [Integration guide](tools/integrations/converly.md)
_No active partners yet. [Become a partner →](https://marketing-skills.com/sponsorship)_
<!-- PARTNERS:END -->
<!-- The Partners block above is generated from partners.json — run `node scripts/sync-partners.mjs` after editing it. -->
partners.json
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"blurb": "Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and high EMQ match rates (Meta), across 100+ tools. CLI + MCP so your agent sets it up in minutes.",
"logoUrl": "",
"integration": "tools/integrations/converly.md",
"active": true
"active": false
}
]
}
tools/REGISTRY.md
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@@ -24,7 +24,6 @@ Anyone — including tool makers and partners — may contribute content that na
<!-- PARTNERS:START -->
| Partner | Category | Guide |
|---------|----------|-------|
| ◆ Converly | Conversion tracking / attribution | [converly.md](integrations/converly.md) |
<!-- PARTNERS:END -->
<!-- The table above is generated from partners.json — run `node scripts/sync-partners.mjs`. -->
@@ -35,7 +34,6 @@ Anyone — including tool makers and partners — may contribute content that na
| Tool | Category | API | MCP | CLI | SDK | Guide |
|------|----------|:---:|:---:|:---:|:---:|-------|
| ◆ converly | Conversion Tracking | ✓ | ✓ | ✓ | - | [converly.md](integrations/converly.md) |
| ga4 | Analytics | ✓ | ✓ | [✓](clis/ga4.js) | ✓ | [ga4.md](integrations/ga4.md) |
| mixpanel | Analytics | ✓ | - | [✓](clis/mixpanel.js) | ✓ | [mixpanel.md](integrations/mixpanel.md) |
| amplitude | Analytics | ✓ | - | [✓](clis/amplitude.js) | ✓ | [amplitude.md](integrations/amplitude.md) |
tools/integrations/converly.md
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# Converly
> **◆ Verified Partner integration.** Converly sponsors Marketing Skills. This integration is disclosed and vetted for fit; it does **not** change what any skill recommends. It's listed here alongside the neutral options for the same job — use it when it's the right fit, not because it's a partner. See [Verified Partners](../REGISTRY.md#verified-partners).
Server-side conversion tracking: sends conversions to ad platforms and analytics tools when a visitor completes an action on your site — a form submit, a booked meeting, a started chat.
## Capabilities
| Integration | Available | Notes |
|-------------|-----------|-------|
| API | ✓ | REST API — [developers.converly.io](https://developers.converly.io) |
| MCP | ✓ | Converly MCP server — [converly.io/mcp](https://converly.io/mcp) — lets an agent set up tracking end to end |
| CLI | ✓ | Configure conversions and destinations from the terminal |
| SDK | – | Single site snippet + drag-and-drop flow builder |
## What it does
Server-side delivery bypasses ad blockers and browser privacy limits that silently drop browser-pixel events — which is what recovers "missing" conversions and lifts match rates. Converly passes name, email, phone, click IDs, and IP, enabling **Enhanced Conversions** on Google Ads and high **EMQ** (Event Match Quality) scores on Meta.
- **Destinations:** Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics.
- **Sources (100+):** form builders (Gravity Forms, WPForms, Contact Form 7, Fluent Forms, Formidable, Ninja Forms, Typeform, Jotform, Tally, Webflow, Elementor, Wix) and CRM/scheduling/chat (HubSpot, Salesforce, Pipedrive, Calendly, HighLevel, Intercom, LiveChat).
- **Build:** one site snippet installed once, then drag-and-drop conversion flows; add/remove destinations in one click.
- **Reported lift (vendor-supplied — verify with your own holdout):** ~19% more conversions on Google Ads, ~23% on Meta Ads with server-side tracking.
## Authentication
- **Type:** API key. Store it in an environment variable / secret manager — never in the repo. `TODO: exact env var name from developers.converly.io`
## Setup (agent-driven via CLI or MCP)
1. **Authenticate** to Converly (CLI login or MCP). `TODO: exact auth command / MCP tool name`
2. **Install the site snippet** once on all pages; confirm it's in the initial HTML.
3. **Define the conversion** — pick the trigger (form submit / meeting booked / chat started) and source tool, and map the fields to capture (email, phone, name, click IDs). `TODO: create-flow command + field-mapping schema`
4. **Connect destinations** — add the ad platforms/analytics tools to send to; one conversion can fan out to several. `TODO: destination-add command + per-platform credentials (e.g. Google Ads conversion action + customer ID; Meta dataset/pixel ID + CAPI token)`
5. **Verify a real conversion** — fire a test action, confirm it lands in each destination with identifiers attached (Enhanced Conversions diagnostics on Google; EMQ on Meta). Don't call tracking done until a real conversion is observed downstream.
> The `TODO` lines are placeholders for Converly's exact syntax; fill from [developers.converly.io](https://developers.converly.io) + [converly.io/mcp](https://converly.io/mcp) during the accuracy review, then remove this note.
## How it fits the skills
- Converly is one way to **implement** the server-side send described in `attribution` → `references/first-party-tracking.md`. The *strategy* (what to count, source of truth, how to read the numbers) still comes from `attribution` and `analytics`; Converly handles the browser→server→platform hop and identity fields.
- After conversions flow, judge results with `ads` discipline: never sum conversions across attribution windows, and treat vendor lift figures as a hypothesis to verify with a holdout.
## Links
- Site: https://converly.io
- Developer docs / API: https://developers.converly.io
- MCP: https://converly.io/mcp