feat: partners.json single source + sync script

partners.json is now the canonical partner registry. scripts/sync-partners.mjs
regenerates the README Partners section and the tools/REGISTRY.md Verified
Partners table (between PARTNERS:START/END markers) from it — run after editing
partners.json, or 'node scripts/sync-partners.mjs --check' in CI. The
marketing-skills.com site reads the same partners.json directly (raw GitHub), so
one edit updates every surface. Deactivate a lapsed partner with active:false.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

README.md

@@ -14,9 +14,11 @@ Run into a problem or have a question? [Open an issue](https://github.com/coreyh
 
 The library is free and MIT-licensed. [Verified Partners](tools/REGISTRY.md#verified-partners) fund the work — vetted, disclosed tool integrations, listed alongside the neutral options and never influencing what the core skills recommend. [Become a partner →](https://marketing-skills.com/sponsorship)
 
+<!-- PARTNERS:START -->
 > ◆ **[Converly](https://converly.io?ref=marketingskills)** — *Conversion tracking / attribution.* Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and high EMQ match rates (Meta), across 100+ tools. CLI + MCP so your agent sets it up in minutes. → [Integration guide](tools/integrations/converly.md)
+<!-- PARTNERS:END -->
 
-<!-- Featured logo goes here once Converly provides an SVG/PNG asset. -->
+<!-- The Partners block above is generated from partners.json — run `node scripts/sync-partners.mjs` after editing it. -->
 
 ## What are Skills?
 

partners.json

@@ -0,0 +1,18 @@
+{
+  "_comment": "Canonical partner registry — single source of truth. Fill one object per partner from their onboarding packet, then run `node scripts/sync-partners.mjs` to regenerate the README Partners section and the Verified Partners table in tools/REGISTRY.md. The marketing-skills.com site fetches this file directly (raw GitHub). Deactivate a lapsed partner with active:false (keeps history, removes it everywhere).",
+  "partners": [
+    {
+      "id": "converly",
+      "name": "Converly",
+      "url": "https://converly.io",
+      "category": "Marketing analytics & attribution",
+      "categoryShort": "Conversion tracking / attribution",
+      "tier": "skill-partner",
+      "tagline": "Server-side conversion tracking",
+      "blurb": "Server-side conversion tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions (Google) and high EMQ match rates (Meta), across 100+ tools. CLI + MCP so your agent sets it up in minutes.",
+      "logoUrl": "",
+      "integration": "tools/integrations/converly.md",
+      "active": true
+    }
+  ]
+}

scripts/sync-partners.mjs

@@ -0,0 +1,77 @@
+#!/usr/bin/env node
+// Regenerate every partner surface from the canonical partners.json.
+//
+//   node scripts/sync-partners.mjs           # write the generated blocks
+//   node scripts/sync-partners.mjs --check   # fail if anything is out of date (CI)
+//
+// Owns the marked blocks in:
+//   - README.md                → the Partners section list
+//   - tools/REGISTRY.md        → the Verified Partners table
+// Everything outside the <!-- PARTNERS:START --> / <!-- PARTNERS:END --> markers
+// is left untouched. The marketing-skills.com site reads partners.json directly.
+
+import { readFileSync, writeFileSync } from "node:fs";
+import { resolve, dirname } from "node:path";
+import { fileURLToPath } from "node:url";
+
+const HERE = dirname(fileURLToPath(import.meta.url));
+const ROOT = resolve(HERE, "..");
+const REPO = "https://github.com/coreyhaines31/marketingskills/blob/main";
+const REF = "?ref=marketingskills";
+
+const START = "<!-- PARTNERS:START -->";
+const END = "<!-- PARTNERS:END -->";
+const check = process.argv.includes("--check");
+
+const { partners } = JSON.parse(readFileSync(resolve(ROOT, "partners.json"), "utf8"));
+const active = partners.filter((p) => p.active);
+
+const readmeBlock = active.length
+  ? active
+      .map(
+        (p) =>
+          `> ◆ **[${p.name}](${p.url}${REF})** — *${p.categoryShort || p.category}.* ${p.blurb} → [Integration guide](${p.integration})`
+      )
+      .join("\n\n")
+  : "_No active partners yet. [Become a partner →](https://marketing-skills.com/sponsorship)_";
+
+const registryBlock = [
+  "| Partner | Category | Guide |",
+  "|---------|----------|-------|",
+  ...active.map(
+    (p) =>
+      `| ◆ ${p.name} | ${p.categoryShort || p.category} | [${p.integration.split("/").pop()}](${p.integration.replace(/^tools\//, "")}) |`
+  ),
+].join("\n");
+
+const targets = [
+  { file: "README.md", block: readmeBlock },
+  { file: "tools/REGISTRY.md", block: registryBlock },
+];
+
+let stale = false;
+for (const { file, block } of targets) {
+  const path = resolve(ROOT, file);
+  const src = readFileSync(path, "utf8");
+  const i = src.indexOf(START);
+  const j = src.indexOf(END);
+  if (i === -1 || j === -1 || j < i) {
+    console.error(`✗ ${file}: missing ${START} / ${END} markers`);
+    process.exitCode = 1;
+    continue;
+  }
+  const next = src.slice(0, i + START.length) + "\n" + block + "\n" + src.slice(j);
+  if (next === src) {
+    console.log(`✓ ${file} up to date`);
+    continue;
+  }
+  if (check) {
+    console.error(`✗ ${file} is out of date — run: node scripts/sync-partners.mjs`);
+    stale = true;
+    continue;
+  }
+  writeFileSync(path, next);
+  console.log(`↻ ${file} updated (${active.length} partner${active.length === 1 ? "" : "s"})`);
+}
+
+if (check && stale) process.exitCode = 1;

tools/REGISTRY.md

@@ -17,9 +17,13 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 - **Disclosed + vetted for fit.** Each carries a disclosure header in its integration guide and is marked ◆ in the index below.
 - **Additive, never biasing.** A partner is listed *alongside* the neutral options for the same job, never instead of them. Partner status never removes or demotes another tool and **never changes what any skill recommends** — if a non-partner is the right answer, that's the answer. The badge means "paid, disclosed, vetted for fit," not "best in category."
 
+<!-- PARTNERS:START -->
 | Partner | Category | Guide |
 |---------|----------|-------|
 | ◆ Converly | Conversion tracking / attribution | [converly.md](integrations/converly.md) |
+<!-- PARTNERS:END -->
+
+<!-- The table above is generated from partners.json — run `node scripts/sync-partners.mjs`. -->
 
 ---