diff --git a/.gitignore b/.gitignore
index a2c52a1a..d98efa39 100644
--- a/.gitignore
+++ b/.gitignore
@@ -32,6 +32,9 @@ music_library/
 .env.local
 *.env
 
+# Internal docs (strategy, handoffs, playbooks — not shipped)
+internal/
+
 # Local agent config (user-specific)
 .claude/memory/
 .claude/settings.local.json