kostja94__marketing-skills/docs/skills-reference.md

Skills Reference

Complete skill list, page taxonomy, and dependency maps. See README for overview.

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1. Full Skills List

SEO

Technical

Skill	Description
robots-txt	Configure and audit robots.txt, AI crawler rules
xml-sitemap	Create, audit, and optimize sitemap.xml
canonical-tag	Configure canonical URLs, fix duplicate content
indexing	Fix indexing issues, noindex page-type list, Search Console
indexnow	Implement IndexNow for faster Bing indexing
site-crawlability	Redirect chains, broken links, site structure, orphan pages, pagination
core-web-vitals	LCP, INP, CLS optimization; page speed; Page Experience
mobile-friendly	Mobile-first indexing; mobile usability; viewport, touch targets
rendering-strategies	SSR, SSG, CSR, ISR; static/dynamic rendering; content in initial HTML; crawler visibility

On-Page

Skill	Description
title-tag	Title tag optimization for SERP
meta-description	Meta description optimization for SERP
featured-snippet	Featured Snippet / Position Zero optimization
serp-features	SERP features types, obtainability, optimization
page-metadata	Hreflang, meta robots, viewport, charset
open-graph	Open Graph tags for social sharing
twitter-cards	Twitter Card tags for X previews
schema-markup	Structured data (Schema.org, JSON-LD)
internal-links	Internal linking, link equity, orphan pages
url-structure	URL optimization, hierarchy, slugs
heading-structure	Heading structure (H1–H6), content outline
image-optimization	Image SEO: alt text, WebP, LCP, responsive, lazy loading, image sitemap
video-optimization	Video SEO: VideoObject, video sitemap, thumbnail, key moments; YouTube prioritization

Off-Page, Content, Local, Tactics

Skill	Description
link-building	Link building, outreach, link acquisition
backlink-analysis	Backlink audit, toxic links, competitive analysis
keyword-research	Keyword research, search intent, difficulty
content-strategy	Content clusters, pillar pages, editorial calendar
content-optimization	Word count, H2 keywords, keyword density, tables, lists, multimedia
eeat-signals	E-E-A-T signals, author bio, citations, YMYL, trust
competitor-research	Competitor analysis for SEO, content, backlinks, positioning
local-seo	Google Business Profile, NAP consistency, local citations
entity-seo	Entity SEO: Knowledge Graph, Organization/Person schema, entity signals, Knowledge Panel
parasite-seo	Parasite SEO: high-authority platforms (Medium, Reddit, Grokipedia)
programmatic-seo	Programmatic SEO: template + data pages at scale

Content, Paid Ads

Paths: Content skills/content/. Paid Ads skills/paid-ads/{platforms,formats}/.

Skill	Description
article-content	Article body creation; intro, body, conclusion; word count by type; writing frameworks; Content Audit Checklist
copywriting	Headlines, CTAs, ad copy, landing page copy; PAS, AIDA, BAB frameworks; short-form conversion copy
video-marketing	Short-form and long-form video scripts; hooks; platform optimization
visual-content	Visual content planning; images for social, infographics, repurposing; cross-channel specs
translation	Translation workflow, glossary, style guide; human vs MT; terminology by market
podcast-marketing	Podcast strategy, distribution, SEO, repurposing
google-ads	Google Ads: Search, Display, Performance Max; Quality Score; keyword bidding
meta-ads	Meta (Facebook/Instagram) Ads: campaign structure, lookalike, creative
linkedin-ads	LinkedIn Ads: B2B targeting, Lead Gen Forms, job title/company
reddit-ads	Reddit Ads: subreddit targeting, Promoted Posts, native creative
tiktok-ads	TikTok Ads: video creative, Spark Ads, younger demographics
youtube-ads	TrueView, Bumper, Discovery; video ad campaigns
app-ads	App install ads: Google App Campaigns, Apple Search Ads; UA, CPI
ctv-ads	CTV/OTT/streaming TV ads: Hulu, Roku; 95% completion; brand awareness
display-ads	Ad networks, banner ads, programmatic display; IAB sizes; CPM/CPC
directory-listing-ads	Taaft, Shopify App Store, G2, Capterra paid placements; CPC, sponsored
native-ads	Taboola, Outbrain; content recommendation; native ad creative

Strategy (when to use, channel selection, budget) → paid-ads-strategy.

Pages — Quick Mapping

Paths: skills/pages/{brand,content,marketing,legal,utility}/. Full taxonomy with Notes and Best Practices → §2 below.

Purpose	Page	Skill	Intent	Funnel
Brand	Home	homepage-generator	Navigational	Awareness
Brand	About	about-page-generator	Navigational	Awareness
Brand	Contact	contact-page-generator	Navigational	Support
SEO	Features	features-page-generator	Commercial	Consideration
SEO	Tools	tools-page-generator	Informational	Awareness
SEO	Template page	template-page-generator	Commercial	Consideration
SEO	Glossary	glossary-page-generator	Informational	Awareness
SEO	Blog	blog-page-generator	Informational	Awareness
SEO	Article	article-content (body) + article-page-generator (page)	Informational	Awareness
SEO	Resources	resources-page-generator	Informational	Awareness
SEO	FAQ	faq-page-generator	Informational	Consideration
SEO	API	api-page-generator	Informational	Consideration
SEO	Docs	docs-page-generator	Informational	Awareness
Marketing	Use cases	use-cases-page-generator	Commercial	Consideration
Marketing	Solutions	solutions-page-generator	Commercial	Consideration
Marketing	Pricing	pricing-page-generator	Transactional	Decision
Marketing	Products	products-page-generator	Transactional	Decision
Marketing	Services	services-page-generator	Commercial	Consideration
Marketing	Category pages	category-page-generator	Commercial	Consideration
Marketing	Customer stories	customer-stories-page-generator	Commercial	Consideration
Marketing	Affiliate program	affiliate-page-generator	Transactional	Decision
Marketing	Landing page	landing-page-generator	Transactional	Decision
Marketing	Download	download-page-generator	Transactional	Decision
Marketing	Media kit	media-kit-page-generator	Commercial	Consideration
Marketing	Press coverage	press-coverage-page-generator	Commercial	Consideration
Marketing	Alternatives	alternatives-page-generator	Commercial	Consideration
Marketing	Integrations	integrations-page-generator	Commercial	Consideration
Marketing	Migration	migration-page-generator	Transactional	Decision
Marketing	Showcase	showcase-page-generator	Commercial	Consideration
Marketing	Contest	contest-page-generator	Transactional	Decision
Marketing	Startups	startups-page-generator	Transactional	Decision
Legal	Privacy	privacy-page-generator	—	Support
Legal	Terms	terms-page-generator	—	Support
Legal	Cookie policy	cookie-policy-page-generator	—	Support
Legal	Legal	legal-page-generator	—	Support
Legal	Refund	refund-page-generator	—	Support
Legal	Shipping	shipping-page-generator	—	Support
Utility	404	404-page-generator	—	—
Utility	Signup/Login	signup-login-page-generator	—	Functional
Utility	Careers	careers-page-generator	Commercial	Consideration
Utility	Changelog	changelog-page-generator	Informational	Support
Utility	Status	status-page-generator	—	Support
Utility	Feedback	feedback-page-generator	—	Support
Utility	Disclosure	disclosure-page-generator	—	Support

Features vs Use cases vs Solutions: Features = What (capabilities); Use cases = When/How (scenario, persona, business goal); Solutions = Outcome (industry, company size, team). See §2 and the skills for details.

Tools vs Features: Tools = free utilities; lead gen; not primary monetization; same ICP; toolkit hub; programmatic SEO. Features = paid capabilities.

Components

Paths: skills/components/{navigation,conversion,branding,content,layout,utility}/.

Skill	Description
navigation-menu-generator	Navigation menu design, SEO, UX, accessibility
breadcrumb-generator	Breadcrumb navigation, BreadcrumbList schema
footer-generator	Footer design, links, SEO, newsletter placement
sidebar-generator	Sidebar for blogs, docs; nav, CTA, related content
toc-generator	Table of contents for long-form content
cta-generator	Call-to-action button design
popup-generator	Popup, modal, lightbox; lead capture, offers
newsletter-signup-generator	Newsletter signup form
trust-badges-generator	Trust badges, "Trusted by" logos
testimonials-generator	Testimonials, reviews, customer quotes
logo-generator	Logo placement, linking, brand recall
favicon-generator	Favicon, app icons, PWA icons
brand-visual-generator	Visual identity, typography, colors, spacing
hero-generator	Hero section design, conversion
tab-accordion	Tab and accordion components; expandable content; SEO for hidden content
howto-section-generator	HowTo section block: ordered steps, HowTo JSON-LD; embed in article, doc, tool, or LP pages (not a page template)
card	Card layout; product, template, tool, feature, gallery cards
grid	Grid layout; equal-hierarchy, multi-column
list	List layout; linear, stacked; blog index, docs
masonry	Masonry layout; varying heights; gallery, portfolio
carousel	Carousel/slider layout; testimonials, logos; accessibility
top-banner-generator	Announcement bar, sticky banner, promo bar
social-share-generator	Share buttons (X, LinkedIn, Facebook), placement
url-slug-generator	URL slug creation for content; 3–5 words, SEO-friendly

Channels, Platforms, Strategies, Analytics

Paths: Channels skills/channels/{partnerships,community,owned,distribution}/. Platforms skills/platforms/. Analytics skills/analytics/{sources,seo,tracking}/.

Skill	Description
affiliate-marketing	Affiliate marketing strategy, CPS model
education-program	Student/education discount program
influencer-marketing	Influencer marketing, KOL, creator partnership
referral-program	Referral program strategy
creator-program	Creator program strategy
public-relations	Press release, media relations, product announcement
community-forum	Forum promotion, community invitation
directory-submission	Directory submission (Taaft, G2, curated lists, app stores)
product-hunt-launch	Product Hunt launch preparation and execution
email-marketing	EDM, newsletter, deliverability, SEO synergy
employee-generated-content	Employee-generated content, employee advocacy
distribution-channels	Distribution channel selection, marketplace listing
twitter-x-posts	X (Twitter) post copy, threads, image specs
reddit-posts	Reddit post copy, subreddit rules
linkedin-posts	LinkedIn post copy, professional content
tiktok-captions	TikTok caption, video specs, script
github	GitHub for SEO, GEO, parasite SEO, open source; profile/repo surfaces, Pages, discovery
grokipedia-recommendations	Grokipedia recommendations, GEO
youtube-seo	YouTube titles, descriptions, thumbnails; video SEO
pinterest-posts	Pin descriptions, board SEO
medium-posts	Medium publishing; parasite SEO; canonical setup
branding	Brand strategy, storytelling, voice, visual identity
content-marketing	Content types, formats, channels, repurposing
seo-strategy	SEO workflow order, prioritization, Product-Led SEO
seo-audit	End-to-end SEO audit: technical, on-page, content, off-page
paid-ads-strategy	Paid ads strategy: when to use; channel selection; budget
website-structure	Plan which pages to build, page priority
cold-start-strategy	Cold start, first users, launch channels
growth-funnel	AARRR funnel, acquisition flow
indie-hacker-strategy	Indie hacker growth: Bootstrapping, Build in Public
discount-marketing-strategy	Discount strategy, LTD, redeem code, BFCM
pricing-strategy	Pricing model, tier design, anchoring
generative-engine-optimization	GEO/AEO for AI search visibility
open-source-strategy	Open source commercialization; GitHub, DevHunt, open core
integrated-marketing	IMC, PESO, program vs channel vs campaign
localization-strategy	Localization strategy, i18n, multilingual
pmf-strategy	Product-market fit validation; Sean Ellis 40% test
gtm-strategy	GTM strategy: PLG/SLG/MLG modes; 90-day framework
domain-selection	Domain choice: Brand vs PMD vs EMD, TLD
domain-architecture	Subfolder vs subdomain vs independent domain
multi-domain-brand-seo	Multi-domain brand search
rebranding-strategy	Rebranding: domain change, 301 redirects, migration
brand-protection	Brand impersonation, fake sites, phishing
brand-monitoring	Proactive brand monitoring, trademark watch, tool selection
conversion-optimization	CRO, A/B testing, funnel optimization
product-launch	Product launch execution
research-sources	Information sources for market research
retention-strategy	Churn prevention, lifecycle marketing
traffic-analysis	Traffic sources, dark traffic, UTM attribution
ai-traffic-tracking	Track AI search traffic in GA4 and GSC
google-search-console	GSC analysis, indexing, Core Web Vitals
seo-monitoring	SEO data analysis, benchmark
analytics-tracking	GA4, event tracking, conversions

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2. Page Taxonomy

Expanded page classification for navigation design, sitemaps, content strategy, and SEO.

Core vs Extended Pages

Tier	Scope	Examples
Core	Essential for most sites	Home, About, Contact, Privacy, Terms, 404
Content	Informational, SEO	Features, Blog, Article, FAQ, Resources, Glossary, API (intro), Docs
Marketing	Conversion	Pricing, Products, Services, Landing page, Customer stories, Use cases, Solutions
Extended	Situational	Category pages, Affiliate, Media kit; Legal (Cookie, Refund, Shipping); Careers, Changelog, Status

Classification Dimensions

By Purpose: Brand (awareness, trust) | SEO (organic traffic, topical authority) | SEM (paid conversion) | Marketing (conversion, acquisition) | Functional (product use) | Download (install) | Legal (compliance) | Utility (navigation, UX).

By Intent: Navigational (finding brand) | Informational (learning) | Commercial (comparing) | Transactional (buying, signing up).

By Funnel: Awareness | Consideration | Decision | Support.

Page Classification Mapping (with Notes)

Key distinctions:

• Features vs Use cases vs Solutions: Features = What (capabilities); Use cases = When/How (scenario, persona); Solutions = Outcome (industry, company size).
• Tools vs Features: Tools = free utilities; lead gen; same ICP; programmatic SEO. Features = paid capabilities.

Best Practices

• Match intent to page type: Informational → blog, FAQ, glossary; Commercial → features, pricing; Transactional → products, pricing.
• Avoid intent mismatch: One clear primary goal per page.
• Internal linking: Brand → conversion paths; SEO → commercial/transactional; Legal in footer.
• Indexing: Brand, SEO, marketing: index; Legal: index but not keyword-optimized; Auth, 404, search, admin: noindex. See indexing skill.
• Navigation: Primary nav = brand + core marketing; Secondary = blog, resources, glossary; Footer = legal, contact, utility.

Website Types & Page Applicability

Website Type	Core Pages
Product / SaaS	Home, Features, Pricing, Docs (incl. API Reference), API, Changelog, Status, Use cases, Solutions, Tools (if free tools strategy)
B2B	Home, Use cases, Solutions, Customer stories, Demo CTA
E-commerce	Home, Products, Category pages, Cart, Refund, Shipping
Portfolio	Home, About, Portfolio/Work, Services, Contact
Forum	Home, Categories, Threads, Member profiles
Directory	Home, Categories, Search, Listing pages

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3. How Skills Work Together

Skill dependency maps as ASCII trees. Workflow order: Technical → On-Page → Content → Off-Page. See each skill's Related Skills for the full dependency map.

3.1 SEO Foundation (Technical → On-Page → Content → Off-Page)

Orchestration: See seo-strategy for workflow order, prioritization, Product-Led SEO, and audit approach.

                    ┌──────────────────────────────────────────┐
                    │       Technical SEO (Foundation)         │
                    │  robots · sitemap · canonical · indexing │
                    │  indexnow · crawlability · core-web-vitals · mobile-friendly · rendering-strategies │
                    └─────────────────────┬────────────────────┘
                                          │
         ┌────────────────────────────────┼────────────────────────────────┐
         ▼                                ▼                                ▼
┌──────────────────┐           ┌──────────────────────┐           ┌──────────────────┐
│     On-Page       │           │      Content        │           │    Off-Page       │
│ title · meta-desc │◄──────────►│ keyword-research    │           │  link-building   │
│ metadata · schema │           │ content-strategy    │           │ backlink-analysis │
│ internal-links ·  │           │ content-optimization │           └──────────────────┘
│ image · video    │           │ eeat-signals ·      │
│ url-structure ·   │           │ competitor-research │
│ heading          │           └──────────────────────┘
└──────────────────┘

3.2 SERP & Rich Results

                    ┌─────────────────────────────────────────┐
                    │              serp-features               │
                    │  PAA · sitelinks · breadcrumbs · reviews  │
                    │  AI Overviews · zero-click               │
                    └──────────────┬───────────────────────────┘
                                   │
              ┌────────────────────┼────────────────────┐
              ▼                    ▼                    ▼
    ┌─────────────────┐  ┌─────────────────┐  ┌─────────────────┐
    │  schema-markup   │  │ featured-snippet│  │ faq-page-generator│
    │  JSON-LD · types │◄►│ Position Zero   │◄►│ FAQ schema · PAA │
    └─────────────────┘  └─────────────────┘  └─────────────────┘

3.3 Pages (Apply SEO)

                         ┌─────────────────────────────────────────┐
                         │         On-Page SEO (from tree 1)        │
                         └─────────────────────┬───────────────────┘
                                                │
    ┌───────────────────────────────────────────┼───────────────────────────────────────────┐
    ▼                   ▼                       ▼                       ▼                   ▼
┌─────────┐    ┌─────────────────┐    ┌─────────────────┐    ┌─────────────────┐    ┌─────────┐
│  Brand  │    │    Content       │    │   Marketing     │    │     Legal       │    │ Utility │
│ home ·  │    │ blog · article · │    │ pricing · LP ·  │    │ privacy · terms │    │ 404 ·   │
│ about · │    │ faq · glossary · │    │ alternatives ·  │    │ cookie · refund │    │ changelog│
│ contact │    │ docs · api       │    │ use-cases · ... │    │ shipping · legal │    │ status  │
└─────────┘    └─────────────────┘    └─────────────────┘    └─────────────────┘    └─────────┘

3.4 Growth: Channels, Platforms, Strategies

┌─────────────────────────────────────────────────────────────────────────────┐
│  Channels · Platforms · Strategies                                          │
│  affiliate · email · egc · influencer · referral · x · reddit · linkedin ·   │
│  branding · seo-strategy · paid-ads · cold-start · geo · parasite · programmatic│
└─────────────────────────────────────────────────────────────────────────────┘

3.5 Components & Analytics

┌─────────────────────────────────────────────────────────────────────────────┐
│  Components (used in Pages) · Analytics                                     │
│  navigation/ · content/ (tab-accordion · howto-section) · conversion/ · branding/ · layout/ · utility/ │
│  traffic-analysis · analytics-tracking · seo-monitoring · ai-traffic · GSC   │
└─────────────────────────────────────────────────────────────────────────────┘

Skill uniqueness: Each skill keeps only topic-relevant content. Overlapping topics use Related Skills references. See skill-authoring §4.