diff --git a/tools/dgeni/index.bzl b/tools/dgeni/index.bzl
index 9fc0177f759..7c19b1e03a9 100644
--- a/tools/dgeni/index.bzl
+++ b/tools/dgeni/index.bzl
@@ -60,6 +60,7 @@ def _dgeni_api_docs(ctx):
     executable = ctx.executable._dgeni_bin,
     outputs = expected_outputs,
     arguments = [args],
+    progress_message = "Dgeni (%s)" % (output_dir_path),
   )
 
   return DefaultInfo(files = depset(expected_outputs))
diff --git a/tools/highlight-files/index.bzl b/tools/highlight-files/index.bzl
index a0fa7d0146a..e2e111ffb0e 100644
--- a/tools/highlight-files/index.bzl
+++ b/tools/highlight-files/index.bzl
@@ -59,6 +59,7 @@ def _highlight_files(ctx):
     executable = ctx.executable._highlight_files,
     outputs = expected_outputs,
     arguments = [args],
+    progress_message = "HighlightFiles",
   )
 
   return DefaultInfo(files = depset(expected_outputs))
diff --git a/tools/markdown-to-html/index.bzl b/tools/markdown-to-html/index.bzl
index 7b3ac16fd8b..c7dd99957d6 100644
--- a/tools/markdown-to-html/index.bzl
+++ b/tools/markdown-to-html/index.bzl
@@ -47,6 +47,7 @@ def _markdown_to_html(ctx):
     executable = ctx.executable._transform_markdown,
     outputs = expected_outputs,
     arguments = [args],
+    progress_message = "MarkdownToHtml",
   )
 
   return DefaultInfo(files = depset(expected_outputs))
diff --git a/tools/package-docs-content/index.bzl b/tools/package-docs-content/index.bzl
index 9472b3e4281..1bf2ae5934d 100644
--- a/tools/package-docs-content/index.bzl
+++ b/tools/package-docs-content/index.bzl
@@ -53,6 +53,7 @@ def _package_docs_content(ctx):
     executable = ctx.executable._packager,
     outputs = expected_outputs,
     arguments = [args],
+    progress_message = "PackageDocsContent",
   )
 
   return DefaultInfo(files = depset(expected_outputs))
diff --git a/tools/sass_bundle.bzl b/tools/sass_bundle.bzl
index a705ebec3ab..07de4bcd86e 100644
--- a/tools/sass_bundle.bzl
+++ b/tools/sass_bundle.bzl
@@ -24,6 +24,7 @@ def _sass_bundle(ctx):
     executable = ctx.executable._sass_bundle,
     outputs = [ctx.outputs.output_name],
     arguments = [args],
+    progress_message = "SassBundle (%s)" % ctx.attr.output_name,
   )
 
   output_depset = depset([ctx.outputs.output_name])